Get this from a library! Spotřební chování a marketing. [Jan Koudelka]. Get this from a library! Spotřební chování a segmentace trhu. [Jan Koudelka]. Je zaměřen na znalosti a nákupní chování spotřebitelů v oblasti biopotravin. Cílem práce je zjistit 6. ; Supervisor: Olga Horová; Reader: Jan Koudelka .
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Analýza nákupních a spotřebních zvyků – Jakub Morávek
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Analýza spotřebního chování v oblasti biopotravin – Jana Matějková
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The theoretical part deals with definitions of basic economic terms such as consumers and consumer behaviour, describes the purchase decision-making process and its phases and includes factors that influence consumer decisions in relation to the socalled black box.
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