CEMAL YKSELEN PAZARLAMA ILKELERI PDF

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Recomended Optional Programme Components None. Offered By Logistics Programme. Defining; marketing research, marketing information systems, marketing communications. Course Policies and Rules To be announced. Offered to Logistics Programme.

COURSE UNIT TITLE

Office Hours To be announced. Introduction to marketing communication research methods and teach the students how these will be used in the business world. Understanding the importance of research, marketing research and marketing communication research. Defining the research process by marketing communication research models.

Work Placement s None. Transfering the use of data, information and knowledge in research. Within the context of this course, students are expected to actively participate in class discussions on especially international e-marketing ilkelei with their advantages and disadvantages.

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Name of Lecturer s Assistant Professor Hidaye Aydan Bilgilier Y,selen Outcomes 1 Understanding the importance of research, marketing research and marketing communication research. Defining the method of interview in marketing communication research. Contact Details for the Lecturer s suhal.

To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies.

Term or Year Learning Activities. Language of Instruction Turkish. Assessment Criteria To be announced. Explaining the terms; data, information, primary and secondary sources. Course Contents Week Subject Description 1 Definition and features of marketing 2 Historical development of marketing 3 Marketing mix 4 Strategic marketing management and SWOT analyis 5 Product mix, concept of new product and new product strategies in marketing 6 Branding, labelling and packaging 7 Pricing and factors affecting pricing 8 Mid-term exam 9 Pricing process, pricing policies and pricing methods 10 Placement decisions, wholesaling and retailing 11 Main placement channels and their management 12 Decisions and strategies of promotion 13 Advertising, public relations 14 Personal sales, sales promotion 15 Final Exam 16 Final Exam.

Defining quantitative and qualitative research and the concepts of positivism, post-positivism. Explaining the research process by marketing communication research models.

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Course Objective To enable students to get information on main ykselwn concepts, marketing mix and modern marketing strategies. The course consists of the following topics: Weekly Detailed Course Contents Week Theoretical Practice Laboratory 1 Explaining the concept of research and defining its importance in the field of marketing communications 2 Explaining the terms; cekal, information, primary and secondary sources 3 Defining; marketing research, marketing information systems, marketing communications 4 Defining quantitative and qualitative research and the concepts of positivism, post-positivism.

Dokuz Eylül University Information Package / Courses Catalog

Mode of Delivery Face -to- Face. Understanding and being able to use the models and processes of marketing communication research. Explaining the concept of research and defining its importance in the field of marketing communications. Lectures and presentation of student assignments. Understanding and being ylselen to use qualitative and quantitative research, positivism and post-positivism.

Prerequisites and Co-requisites None. Explaining the importance of defining the data correctly in the research process.

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